Effective Date: 3/28/2025

1. Introduction

Vita High School (“we,” “us,” or “our”) is committed to protecting the privacy of our students, parents, guardians, staff, and website visitors. This Privacy Policy outlines the types of information we collect, how we use and protect it, and your rights regarding that information.

2. Scope of Policy

This Policy applies to the personal information we collect in connection with our educational and operational services, including:

• Student records

• Parent/guardian contact details

• Website visitor data

• Communications via email, text, and related channels

Because Vita High School does not enroll students under the age of 13, the Children’s Online Privacy Protection Act (COPPA) does not apply. We remain committed to ensuring the confidentiality and security of student data under the Family Educational Rights and Privacy Act (FERPA) and relevant Arizona state laws.

3. Information We Collect

• Student Records: Includes name, date of birth, enrollment details, grades, transcripts, and other educational information required for instruction and administration.

• Contact Information: Includes names, phone numbers, email addresses, and postal addresses of students, parents, guardians, and staff.

• Website and Digital Tools: When you visit our website or use our digital platforms, we may collect analytics data (e.g., IP address, device information) through cookies or similar technologies. You can choose to disable certain cookies in your browser settings.

• Other Operational Data: Any information you voluntarily provide through forms, surveys, or communications with Vita High School.

4. How We Use Your Information

We use the information we collect for the following purposes:

• Providing educational programs and tracking academic progress

• Meeting FERPA obligations and reporting requirements

• Operating and improving our website and digital platforms

• Communicating important information via phone calls, text messages, and emails

• Maintaining student records, transcripts, and other administrative documentation

• Complying with legal obligations

Automated Text/Email Communications: By sharing your contact details, you agree that Vita High School may use automated systems to send text messages or emails regarding updates, alerts, and announcements. To opt-out of these communications, please email [email protected] or follow the “unsubscribe” link in our messages.

5. Data Sharing and Third-Party Services

Vita High School does not sell or share personal information for marketing purposes. We only share data with third parties for educational or operational reasons. This may include:

• Google Workspace (for documents and email)

• GoHighLevel (for marketing automation and communication)

• Khan Academy, IXL, ASU, and other curriculum providers (to deliver instruction)

• Other service providers who help us operate our school and website

Each third-party service provider is vetted to ensure they have appropriate data protection measures in place.

6. Cookies and Website Tracking

Our website may use cookies or similar technologies (e.g., Google Analytics) to:

• Track visitor activity

• Measure site performance

• Improve user experience

You can disable cookies in your browser settings. To opt-out of certain analytics tracking, email us at [email protected].

7. Data Retention

We retain student records for 10 years after a student’s graduation or departure from Vita High School, unless otherwise required by law. Non-student data (such as website analytics) is retained only as long as necessary for operational or legal purposes.

8. Data Security

We use administrative, technical, and physical safeguards to protect your information. These measures include:

• Password-protected accounts and databases

• Access controls limiting who can view or handle data

• Secure servers for digital storage

Despite these measures, no method of transmission or storage is completely secure. We work diligently to maintain and regularly update our security practices.

9. FERPA Compliance

As an educational institution in the United States, Vita High School complies with the Family Educational Rights and Privacy Act (FERPA). Under FERPA, parents/guardians and eligible students have the right to:

• Inspect and review the student’s education records

• Request the amendment of records they believe are inaccurate

• Consent to disclosures of personally identifiable information, except where FERPA allows disclosure without consent

10. Your Choices and Rights

• Opt-Out of Communications: You can unsubscribe from emails using the “unsubscribe” link or by contacting us directly. To stop receiving text messages, reply “STOP” or email us at [email protected].

• Cookies: You may disable cookies in your browser settings.

• Access and Update Information: Contact our administrative office to request changes or updates to your personal information.

11. Policy Updates

We may update this Privacy Policy from time to time. Any changes will be effective upon posting to our website. We encourage you to review this Policy periodically for the latest information on our privacy practices.

12. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us at:

Vita High School

4302 E Broadway Rd.

Phoenix, AZ 85040

Phone: 602-888-9811

Email: [email protected]